It is not sufficient to just manage a business but manage it professionally. Professional management comes only when the decisions are backed by relevant and appropriate information and when the information is utilised scientifically. In the area of marketing the way to get the right information and utilising it efficiently is through Marketing Research. In today’s marketing environment where huge amount of data are generated and are flowing through marketing desks it is imperative to leverage the information for marketing success systematically,
This Program is basically intended to enable marketing professionals to acquire decisive edge in taking confident decisions which are backed by robust information and which can be logically explained to other decision participants. The marketing professionals should be able to appreciate the process of marketing research and evaluate different marketing information plans available to support their decisions. For marketing research professionals the program shall provide an overview of the marketing research cycle and bring forward the logical connections among all the steps involved.
Benefits to Participants:
Benefits to Sponsoring Organization
This program should help the organisation in professionalising itself, provide logical and clearer communication within marketing department and across the organisation. It should also help in spreading greater ownership of decisions.
Who should attend this Program?
This program is best suited for